Lauren Leggatt Interview
“I feel pretty fortunate to have kind of stumbled into these two creative directions. I’ve always been a really creative person (I was that strange ‘artsy’ kid who was building houses for pet snails and creating jewelry from sticks when I was old enough to find them). It wasn’t until I started blogging in my teens that I realized I could actually have a career as a designer and photographer.”
How would you describe your work?
I try not to pigeonhole myself into one style, but I’ve definitely been told that I have a lighter and airy style which I think is true. I love natural light and unique textures so that always seems to come through in my work. When I’m generating creative thoughts and ideas I really try to let the things I’ve been loving melt its way into my work, whether that be a particular colour palette, a textile, you name it, I think letting your subconscious do the work and letting ideas come to you naturally is really the key in creating work you love.
What is your key to success?
I would say that being true to myself and listening to my creative side. Today there is so much societal pressure to conform to a certain way and to fit a certain mold, that for me, it’s so important to not let that affect my work. I think art is such an underrated but vital part of life, so by being true to myself and listening to my artistic side I hope to inspire people to listen to their creative side and follow their dreams. As adults, a lot of us have lost our playful creative side, so I think showing people how to get that back and being supportive of other artists is hugely important both in my life and in my career.
How did your passion for design and photography develop?
Luckily I think I have always been passionate about what I do because it’s really been a part of my being for so long. Sure, I have moments of “what am I doing?” But I think that’s a vital part of discovering who you are both as an artist and as a person. Being in the creative industry definitely has some built-in challenges that I think are really important to talk about. Outsiders of the creative industry really think you’re weird, and I’ve definitely dealt with some of the judgments around not going into a societal “normal” career (what even is normal though) and it’s something I’ve learned to embrace and I certainly get it a lot less.
It’s really quite interesting because people have a lot of opinions about what you should be doing with your life without ever knowing what they should be doing with theirs.
In your opinion, what are the fundamentals of good design?
Design is such an arbitrary field and there is really no right or wrong when it comes to design. For me, I think it’s all about the intention. If the design serves a purpose, influences someone to feel something or provoke a thought; that’s good design. Obviously using things like a grid system, nice type and using a system are all great, but good design also comes from sheer chaos. And I think that’s a huge part of why design is so intriguing to me.
How do you stay original?
As soon as you focus on what other people are doing, and how well they’re doing it, is the moment you lose. Personally, it really comes down to there’s no one else who has experienced my life and the things that have shaped me, so combining that with a constant drive to learn more and competition with myself is the only way I try to stay original. Although, I will admit that I definitely get moments of impostor syndrome and not comparing yourself to other artists is one of the absolute toughest things I’ve had to learn and I am still learning.